To say the least, employees who contribute innovative ideas and see them being implemented own the brand and build the organization. With the program actively involving the idea generator in the implementation phase, this brings a tremendous sense of empowerment and achievement. America management team and organization, and the global Business Units and Key. Based on the premise that every employee has dozens of ideas on how to improve the work processes and tasks that they are involved in, employees can make these incremental changes themselves, rather than relying on some remote, bureaucratic authority that may be solely looked upon as responsible for innovation or making those changes. The ASM America organization is responsible for the product management. The rationale is to tap the creative potential of every single employee to continuously improve the particular activity, process or atmosphere. They could be continuous improvement or kaizen ideas, breakthrough/disruptive ideas and best practices that would help increase productivity and reduce costs. Of course ideas can fall in any of the well-documented categories. We have found that involving our employees to generate new ideas can veritably result in an "idea factory"-a reservoir of ideas/best practices that can be tapped to replicate success stories across the organization. It is even more amazing to see what happens when the dynamisim, youth and creativity of a young workforce is unleashed.
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